From cracked Photoshop to building systems
We help B2B founders build simple strong systems so they can grow without chaos. But before we talk about funnels and tools, let me introduce myself.
Hi, I am Stijn.
Founder and system architect
People know me as the LinkedIn guy who builds AI funnel systems for B2B creators and founders.
My main focus is AI FunnelOS. A custom setup that turns your content and brand into booked calls and clear revenue.
I live in the Netherlands. I like long maker days where I build, write and fix systems without calls or noise.
For me business works best when there is friendship, clear talk and a shared goal. No games.
I have helped more than 80 coaches and consultants build the backend of their business. Not just more leads, but a system that books calls, follows up and runs while they live their life.
How We Got Here
The Spark
The Spark
It started when I was 14. A friend showed me how to install Photoshop. That click changed my life. I spent nights making YouTube thumbnails and banners. I learned by doing.
I sold thumbnails for 1 dollar on PayPal. I did not think "I am an entrepreneur". I thought "if I make 50 tonight I can buy that new mic". One thing led to another. Soon I worked for bigger creators. I graduated university Summa Cum Laude, but my real education happened here. I learned that systems beat raw effort.
The Real Bug
The Real Bug
Later I spent half a year in Norway at a tech startup. There I caught the real bug: product, go to market, systems.
I signed my first web and marketing clients there. When I came home I scaled my first agency to about 18k per month. Then I did something most founders do not dare. I walked away.
The Reset
The Reset
I spent four and a half months traveling. Australia, Philippines, Indonesia, Sri Lanka. No plan. No pipeline.
When I came back my business was at zero. No leads. No calls. Nothing. In four months I rebuilt to 20k plus per month. That flipped a switch. I stopped chasing tricks. I started building engines.
Building FunnelOS
Building FunnelOS
Out of that came AI FunnelOS. A full funnel system that turns B2B brands into booked calls and predictable revenue. Simple to use for the founder. Deep under the hood for us.
Global Expertise, Unified System
Behind CourseLaunchr there is a small global crew of people who are very good at one thing each. We do not just "build a funnel". We build the whole income system around it.
We cover things like technical funnel building, sharp copy that sells without hype, ad and visual design that pulls the right people in.
On top of that we wire smart automation and AI. So the system works for you 24/7, not the other way around.
Principles We Build By
Systems That Free People
We do not use automation just to save a few minutes. We build systems that let you step out of the weeds. So you can coach, create or lead. And the machine behind you keeps running.
Truth In Public
We tell the truth. We respect attention. No fake countdown timers. No tricks. We share what we build, what breaks and what works. Also the boring stuff that no one wants to talk about but that makes the money.
High-Trust Games
We look for long term partners. We would rather play one long high trust game than ten short cash grabs. For us a good deal feels like this: clear upside for you, clear upside for us, full transparency on the numbers. If we would not sign the same deal on your side, we do not offer it.
"I want my work to feel like a living system. Open, sharp and useful."
— Stijn Verhagen
Founder, CourseLaunchr
Ready for clear revenue and peace of mind?
Book a free funnel audit. We walk through your current setup and show you what to fix so you can get clarity, control and consistent clients in 30 days.